Emails and email signatures to send to your people

annuity EMAIL IS THE MOST POWERFUL AND TRUSTED METHOD OF COMMUNICATING WITH YOUR PEOPLE.

A personal email sent directly from you to your audience will have the greatest success compared with other forms of marketing. To maximise the return, your email has to be presented in your writing style and format. Below you’ll find a range of emails.

  • Three templates for general use
  • Some specific words for charities
  • Two ideas for email signatures

You can use them exactly as you see them, but wherever possible, you should change the words to match the way you normally communicate with your audience. Above all, don’t forget to replace xxxxxx with your unique link.

If you don’t have email addresses, use the templates below as the basis of a letter.

inheritance tax SUBJECT 1:
Who Else Wants To Understand Their Pension?

Dear …

If you’re like me, when you receive post to do with your pension, you pop it in a draw marked ‘must read later’. But you don’t!

The trouble is, when you reach retirement and your pension isn’t enough, there’s nothing you can do about it. Guess what? I don’t know a single retired person who says “I’ve got so much money, I simply don’t know what to do with it.” But I know many who are struggling financially!

I feel so strongly about this, I want to tell you about a great pension website I’ve just discovered. It makes pensions really easy to understand. So whether you’re yet to start a pension, you’re building your fund or you’re thinking of drawing your income and tax free cash, it’s well worth a look.

What’s more, I’ve made an arrangement with the website to give you a fantastic pension book, completely FREE of charge (it’s worth £9.95). Please take a look. Here’s the website address…

http://www.pensionforecast.org.uk/xxxxxx/

Best wishes …

PS Your friends and family may use http://www.pensionforecast.org.uk/xxxxxx/ to grab the FREE pension book.

pension calculator SUBJECT 2:
Here’s A Quick Way To Get The Best From Your Pension

Dear …

It seems to be all doom and gloom to do with pensions. The State Pension is disappearing before our eyes. Big employer schemes are being scrapped. And major changes have been made to Personal Pensions. It all adds up to one thing.

It’s never been more important to make sure your money is working as hard as possible, so you can look forward to a decent lump sum and income when you stop work.

With that in mind, I think you should visit this great pension website. It’s sets out exactly what you should do if you want to start a pension, build the biggest fund, and collect the highest income and the most tax free cash. What’s more, for a limited time, if you go through us, it’s giving away a fantastic pension book, completely FREE of charge (it’s worth £9.95).

It’s well worth a look. Here’s the address you need.

http://www.pensionforecast.org.uk/xxxxxx/

Best wishes …

PS Your friends and family may use http://www.pensionforecast.org.uk/xxxxxx/ to grab the FREE pension book.

nhs pension SUBJECT 3:
Understand Your Pension Like An Expert

Dear …

It’s strange that one of the most important areas of your money is the most dreary. Pensions. And because it’s dreary, if you’re like me, it’s really hard to understand it. As we’re all living longer, it’s vital you do the best for your pension while you’re working, so it can pay you properly when you retire.

The good news is help is now on hand. When you have a moment, you should take a look at the pension website I’ve found which makes it really simple to understand your pension. If even tells you what to do if you want to make improvements.

As one of my valued customers, I’ve arranged for the pension website to give you a fantastic pension book, completely FREE of charge (it’s worth £9.95). But you’ll have to move quickly as this is a limited offer. Please take a look. Here’s the address you need.

http://www.pensionforecast.org.uk/xxxxxx/

Best wishes …

PS Your friends and family may use http://www.pensionforecast.org.uk/xxxxxx/ to grab the FREE pension book.

pension forecast CHARITIES: Some words to increase your response

Your donors and supporters are always keen to help your charity, particularly if it costs them nothing. So when you email them about this site, please remember to tell them they’ll be helping your charity as they improve their pensions. Here’s a suggested paragraph.

If you make changes to your pension through the pension website, it’s kindly agreed to share any money it receives with us. So, not only will you have improved your future, you’ll also have donated money to us to continue our good work. And it won’t have cost you or us anything. We’d be really grateful if you’d visit the pension website now. Thanks.

pensions uk Email signatures can be a massive income generator.

Take a look at your email inbox and at the foot of many of your emails, you’ll see advertising from companies. You know the kind of thing:

  • Sent from my i-phone
  • Sent from my wireless blackberry
  • Get your own email account at hotmail.com

They do it because it works.

Now take a look at emails you send, particularly those from your mobile phone. Are you promoting another business? Wouldn’t it be best to promote yours?

Here are a couple of email signatures you could use. The first is text only. The second is the first of our adverts (you can obtain the code from the advert page). And if you want to go really mad, combine both text and an image! Remember to include the internet address of your promotional page.

iht Text-based email signature.

Make sense of your pension with a fantastic FREE pension book – http://www.pensionforecast.org.uk/xxxxxx/

annuity rates Image-based email signature.