Pension Release: Facebook Marketing Tips

by Pension Release by Pension Forecast

David asks…

Does anyone have some tips for marketing an event production company?

I’m new to the event production industry and I’m looking for some tips on marketing the company. I have been using Myspace and Facebook also I have been searching google for leads and mass emailing but little to no success. What am I doing wrong?
I should also say we use google adwords but im not sure we are using it to its fullest

Pension Release by Pension Forecast answers:

Show your capability to your prospective customers. Create an event for your own company and invite your prospects. What they see is an example of your capabilities. How well you run the event will either make them feel confident about your company, or will make them think you are a bunch of amateurs.

Lisa asks…

How do I get people to register on my website? and start bidding? Any Marketing Tips?

Hello,
I’ve been trying to figure out how to get people to register on my website blackhawkvideogames.com, I understand that people are concerned with that it is a penny auction website, as I too have lost tons of money on other bid sites. But I run mine completely different, if people lose an auction they will be able to use the lost bids as payment for won items, I also have a secondary option where people can receive a gift card to use on a “buy now” style website instead of using the bids to pay for won items.
With that being said my questions are:
1. How do I go about getting people to sign up for my website, I’ve tried twitter + facebook as marketing tools.
2. What pages should I create that will allow more people to be willing to register and start bidding?
3. What other ideas should I present so people are more comfortable with bidding on my site?

By the way I’ve used special offers allowing people to try out the service but it doesn’t seem to do anything. Currently I’ve tried 5 Free Bids for Registering, 5 Free Bids for buying any bid package, 10 Free Bids for referrals (once referrals buy a bid package).
What else do I need to try out?

Any help in getting people interested in my website and what I have to offer would be great.

Pension Release by Pension Forecast answers:

Well, thats just great. I typed out a 4 paragraph long answer with loads of information, and it didnt get posted :(
anyway, heres a summary of what i had written:
1: make it available for more countries, like France, IRELAND, all of europe, etc.
2: introduce a referral system where when you refer someone, you might get a few extra bids.
3: Allow the first few members to actually win something. This way, they will tell their friends about “this amazing site that gives you free stuff”.
4: have more live auctions. Having only 1 live auction doesnt look very appealing, and looks like it could be a scam.
5: reduce the timers on auctions. People, even if they register, will not bid on things when the timer is at more than a day. If the timer was shorter, people would be more eager to bid.

Hope this helps!

Lol, please make it available to ireland :D it would so suck if i won an auction and you couldnt ship it :/

Paul asks…

I am looking for a marketing page that suggests websites containing practical tips about basically anything?

Can you suggest some page? It would be great if it is on facebook so that I will be able to post the useful facts on my facebook wall. Thanks in advance. :)

Pension Release by Pension Forecast answers:

You can search Group 4 E-Marketing in Facebook. They post interesting websites, photos and articles.

Here’s the link:

http://www.facebook.com/pages/Group-4-E-Marketing/156412144401067

Thanks!

Jenny asks…

What are the easiest/quickest online marketing efforts for an independent band just releasing a cd? Blogs?

I am looking for the quickest techniques in order to get new music out onto the Internet, without the use of a marketing or PR company. Looking for the easiest DIY techniques that are actually working in today’s online music environment. Interested in myspace techniques, iTunes tips, facebook, etc. Anyone have any connections?

Pension Release by Pension Forecast answers:

Definetly myspace. Get on there and put your music up. Become friends on other bands myspace(same genre as you) and people will come. You have to put out the word and play a lot of shows and pass out fliers and what not with your band and put the myspace url on it.

Mark asks…

How does social media marketing work?

I am hearing loads about marketing via twitter and facebook… because that’s where real people hang out! So do you have any tips or guidelines on Social Media Marketing?

Pension Release by Pension Forecast answers:

7 Ways to Make Your Social Media Marketing More Effective

Since integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it’s important to maximize your social media marketing’s efficiency. Here are seven tactics to help achieve this:

Include a call to action. Once you have your prospect’s attention, what do you want them to do next? While every marketer will say buy, consider where you are in building your relationship and where the potential customer is in terms of her purchase process. Traditionally, direct marketers focus on purchase-related calls to action; with social media, calls to action can comprise a broader array of options such as likes, social sharing, comments, reviews, and RSS feeds. To improve tracking, especially for price deals, include a promotional code that’s associated with the original media source. Even though today’s consumers are more likely to share offers with broader audiences, you can still determine which source initiated the sale.
Provide at least one response channel for participants. This channel should encourage participants to take an action that leads toward greater engagement with your firm. Think broadly in terms of likes, follows, check-ins, and RSS feeds. Also provide an alternative where they can reach a form of customer service such as old-fashioned phone calls, e-mail, and chat. (Here are more options for customer service via social media.) It’s critical to make sure that you’re staffed to respond to these inquiries, since they come from interested prospects.
Include post-interaction marketing. Because the purchase process may take time, it’s important to stay top of mind with prospects. This is especially true in the current environment where the purchase process takes longer and is more social. You need to have on-going communications and interactions to convert prospects into customers. Ideally, this should continue beyond the actual purchase.
Audience. Are you reaching your target audience in terms of prospects, customers, influencers, and the general public? In terms of earned media, how has your reach been extended through the use of social media marketing?
Interactions. Track these in terms of views, shares across social networks, likes, and comments. Have they increased with the use of the calls to action and promotional codes?
Brand perception. How has sentiment towards your brand changed as a result of your social media marketing? How does this relate to intent to purchase? If it isn’t positive, what can you do to improve it?
Expenses. Calculate expenses in terms of marketing executions, creative, technology, and head count. Remember, social media costs more than you think, so include the hidden cost factors as well.
Sales. Track sales related to specific calls to action and promotional codes as well as social media’s contribution to brand favorability, prospect acquisition, and post-sale retention.
While it’s important to be where your target audience is, social media platforms can be a double-edged sword. You and your fans can promote your offering while new options are introduced that may sway consumers towards other options. Therefore, you must incorporate social media marketing into your overall marketing plan, include ways to make it more effective, and track results.

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